Customer Relationship Management (CRM) Professionals are visionaries. Passionate in the search for innovative ideas and dedicated to the marketing journey of discovery.

CRMTrends is dedicated to providing guides and links to CRM best practices; for marketing professionals who are moving toward a customer centric goal - often visible to us, but invisible to those around us.

CRM Marketers are a community where everything and anything is possible and our vision is uncompromised. Our core values set the standard. Read, click, and pass the word.

CRM

Customer Relationship Management (CRM) best practices - including the top 6 trends in 2013.

Digital Marketing Best Practices

Covers topics of eCRM, email & website development, SEO, tracking & analysis and social media.

Direct Mail Best Practices

Direct Mail and database marketing best practices - integrating into a holistic CRM strategy.

Loyalty Programs

Loyalty marketing best practices including loyalty program development and execution, and its measurement.

Breaking CRM & Loyalty News

Latest breaking CRM & loyalty marketing news, top stories, news articles and information.

Marketing Analytics and Analysis

Everything you need to know (ROI, RFM, LTV) to perform analysis on your CRM, eCRM, direct mail, database, & loyalty program.

Consumer Demographics

The latest trends on changing consumer demographics - critical for Marketing planning. Get the latest here.

Mobile Marketing (mCRM)

Mobile internet and commerce have finally arrived, turning the corner on limited adoption and returns.