CRM Marketing Books
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"Why We Buy: The Science of Shopping"
by Paco Underhill
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A must read for anyone involved with retail marketing |
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"Customers for Life : How to Turn That One-Time Buyer into a lifetime customer"
by Carl Sewell |
A customer service classic and a "must read" for those in the service industry. With Sewell's “Ten Commandments,” your business should do nothing but prosper. |
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"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk"
by Al Ries, Jack Trout |
Excellent book! Although a bit dated, a must have for your library. |
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"Marketing Warfare"
by Al Ries, Jack Trout |
Marketing from a military perspective. A great perspective toward marketing |
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"Positioning: The Battle for Your Mind"
by Al Ries, Jack Trout |
A bit repetitive from '22 Imutable Laws,' but you can't afford not to buy this book! |
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"Differentiate or Die: Survival in Our Era of Killer Competition"
by Jack Trout
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A bit repititive - like most of his books - but a great read! |
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"The Tipping Point: How Little Things Can Make a Big Difference"
by Malcolm Gladwell |
"...a lively, timely and engaging study of fads...." |
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"Who Moved my Cheese?"
by Spencer Johnson |
A cute story about change - be that organizational or personal. The story is about 4 mice: Sniff, Scurry, Hem and Haw - get the point? |
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"Advanced Brand Management"
by Paul Temporal
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A solid look at brand management with particularly good sections on positioning as well as brand stretch, brand revitalization and brand deletion. Good use of case studies - a heavy Asian bias given the author's experience domiciled in Singapore |
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"The Fall of Advertising & The Rise of PR"
by Al Ries and Laura Ries |
Long on conventional wisdom and short on original insight, this father-daughter team give an argument for the use of public relations in any marketing plan. While we can't argue with them on the concept, the book is marred by pat predictions and erroneous conclusions. Given that their consulting recently advised Guatemala to change its name to Guatemaya to improve tourism, this maybe an indication that most of the good ideas in prior books came from Jack Trout. |
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"Truth, Lies and Advertising: The Art of Account Planning"
by Jon Steel |
Excellent perspective on planning and developing great advertising. Plenty of great case studies included. While the book doesn't give you a blue print, it does give you great anecdotal stories from the world of advertising. |
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"The End of Marketing As We Know It"
by Sergio Zyman |
Finally an explanation for New Coke. Not a good one, mind you, but one nonetheless. |
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"Marketing Management and Strategy"
by Peter Doyle
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A concise, practical management guide to the latest ideas in marketing and strategy for MBA and executive courses. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as an MBA textbook. |
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"Beyond Buzz: The Next Generation of Word-of-mouth Marketing"
by Lois Kelly |
Nice reinforcement of what you already know. Conversational marketing: sales and marketing are becoming a conversation - don't talk about your capabilities, talk about your point of view - your take on the industry, obstacles and insights. |
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"The New Culture of Desire: The Pleasure Imperative Transforming Your Business and Your Life"
by Melinda Davis |
Not yet reviewed by CRMTrends |
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"The First 90 Days: Critical Success Strategies for New Leaders at All Levels"
by Michael Watkins |
You've just been promoted to a new leadership position. Now what? This book helps you road map for taking charge quickly and effectively. Good for those who are newly promoted and those looking to get promoted. |
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"How to Work for an Idiot: Survive & Thrive-- Without Killing Your Boss"
by John Hoover |
Your "idiot" boss has more power in the office than you do. You like the paycheck, although it could be better. So learn strategies and tactics to help you when dealing with an "idiot" boss. Anyone who has to work (like us) should read "How to Work for an Idiot." |
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The Fourth Turning (Paperback)
by William Strauss, Neil Howe |
Probably the best book we've ever read - a historical perspectives of generations and what's to come. |
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The Supreme Court's Greatest Hits 2.0 : Updated and Expanded (CD-ROM)
by Jerry Goldman |
The CD-ROM is the brainchild of a Northwestern University pofessor. With over 70 hours of some of the most important and riveting oral arguments in the court's history. |
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