Back in 1963, the good ship Lands' End set forth on its inaugural voyage.

Back then, our catalog was subtitled The Racing Sailor's Equipment Guide.

We sold sailboat hardware.

Rugged little canvas duffels were in the mix early on, but little else would look familiar to the eye of a current Lands' End shopper.

In the years that followed, it's easy to imagine that our catalogs visited every mailbox in America. So we were both delighted and surprised to meet the many new friends who discovered Lands' End through our Web site. And we're no less grateful for the old friends who stuck with us all these many years.

We'd like to thank you. Plain and simple.

If not for you, there'd be nothing to celebrate.

Back in 1984, we had a similar moment for reflection.

The company had recently turned 20. And grown into a bigger ball of wax than anyone could have anticipated. To mark the occasion, our founder set down in writing the no-nonsense credo of customer service that helped Lands' End to stay the course those first two decades.

We invite you to read The Lands' End Principles of Doing Business on our Web site.

This credo has remained the star by which we steer our enterprise.

For those of us blessed to earn our livelihood with Lands' End, it's the reason we wouldn't work anyplace else.

So please help yourself to a slice of the virtual cake.

We think it's really true - life begins at 40.


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