Marketing Jobs
Marketing Jobs

""Where the spirit does not work with the hand, there is no art" - Leonardo da Vinci


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February 28, 2008

President
Zazz
Location: San Francisco, CA
E-mail Co-Founder: Terry Allen-Rouman

WHO WE ARE: Zazz is a San Francisco-based start-up company which will launch the first chain of full-service beauty salons designed exclusively for teen girls, with an emphasis on building their self-esteem. 

THE OPPORTUNITY: This is a unique opportunity for a seasoned executive who wants to help create an exciting company from the very beginning, one that has the potential to do tremendous good in the world. The co-founders of Zazz are recruiting a President to help them make their vision a reality, and to co-lead the fundraising, launch, and growth of Zazz into an international chain.  This person will bring access to capital to complete the fundraising required to launch the first salon. The ideal candidate brings an entrepreneurial spirit, along with strong leadership skills, high energy, and enthusiasm for launching and growing a start-up. The company is pre-funding, and initial compensation will be via substantial ownership of the new venture. The founders are flexible in terms of whether the President role will be part-time or full-time. This can be a perfect opportunity for someone looking to re-enter the job market part-time or increase the balance in her life.

BACKGROUND: Senior executive positions at top company or companies; Extensive beauty and/or multi-location retail experience; A successful track record leading a rapidly growing company, business unit, or division; An understanding of and empathy for issues facing teen girls; A passionate desire to positively impact the lives of teen girls; Ideal candidate would also have knowledge of and experience targeting the teen market.

DEMONSTRATED SUCCESS: Leading successful customer-centric organizations; Creating employee-friendly work environments; Building powerful and trusted brands; Developing and managing relationships with strategic and operational business partners; Being a powerful team motivator, taking a proactive management approach, and applying outstanding communication, organization, and employee development skills; Promoting a strong, dynamic, and professional image of leadership for the company through all communications, appearances, and relationships.


February 1, 2008

Director of Marketing
Championship Gaming Series (a News Corp company)
Location: Los Angeles, CA
Apply: E-mail Human Resources

WHO WE ARE: Headquartered in Los Angeles, California , the Championship Gaming SeriesTM LLC. (CGS) is a well capitalized, global media company, uniquely targeting the $37 billion video gaming category with an innovative and compelling sports and entertainment offering. Developed and financially backed by News Corp . (NYSE: NWS) companies, DIRECTV , BSKYB, and STAR, CGS is the first international professional video gaming league, featuring teams of the world's best gamers, across a multiplatform distribution footprint which reaches more than 350MM viewers in North America, Europe and Asia. An evolutionary complement to the video gaming developer, publisher and platform (e.g. Xbox ) community, key strategic partners already include Microsoft, Dell, Creative Labs and Pepsi Co.

THE OPPORTUNITY: Reporting directly to the Vice President of Global Marketing, the Director of Marketing will manage strategy, development, execution and ongoing oversight of League marketing requirements, globally. S/he will be responsible for enhancing the organization's position within U.S., Latin American, European and Asian marketplaces by partnering with internal and external resources to develop and execute integrated marketing programs, including advertising, promotions, public relations, event marketing, online initiatives, and sponsorship support. S/he will drive ongoing quantifiable assessments of marketing-program performance, building and leveraging best practices which enable the business to meet and/or exceed goals. As this position will liaise closely with media partners, the successful candidate will need to be a proactive, collaborative, creative, and responsive manager.

RESPONSIBILITIES: Develop and execute marketing plans for U.S. and International markets, in support of defined business objectives; Conceive, develop, and implement high-impact marketing and brand campaigns via internet, print, on-air, and via other mediums; Ensure consistency of brand image and messaging throughout various media, including advertising, collateral material, online, and promotional materials; Support all U.S and international event marketing requirements; Oversee multi-regional marketing budgets; Conduct ongoing market analysis, research and economic analyses of group and initiatives performance; Collaborate with counterparts in Event Operations, PR, Online and Legal in carrying out responsibilities and deliverables; Manage relationships with media partners, League agencies, vendors, and service providers.

REQUIREMENTS: 6+ years experience in consumer marketing, with backgrounds in online, video gaming, digital media, or entertainment preferred; Deep familiarity with all aspects of offline and online marketing mix, including branding, media planning and placement, advertising creation, promotions, viral marketing and event marketing; Solid creative judgment, with experience directing creative teams; Analytic skills; comfort level with forecasting, modeling and data analysis; Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters; Experience working with and/or managing agencies and related service providers; Excellent leadership skills; ability to provide clear and concise direction/feedback to external and internal stakeholders and the ability to influence others to adopt his/her recommendations; Knowledge of and passion for video gaming; Bachelors degree, MBA preferred.


January 30, 2008

Director of Search Marketing
Acxiom Digital
Location: Bend, OR
Apply: Via Company Website

WHO WE ARE: Acxiom Digital is a leader in interactive marketing services, and provides online customer acquisition solutions to the most demanding, complex marketers. Serving a core clientele of approximately 50 companies and most members of the Fortune 500, including several leading financial services companies and retailer. Employing 400 people in five offices, including 100 dedicated to account services. Offering a full spectrum of online search and media capabilities, including experience creating and managing online acquisition programs leveraging list rental/third party email, newsletter sponsorships, search, co-registration, banners and other forms of digital marketing. 7 years of market leadership developing successful online customer acquisition programs. A key business unit of Acxiom, a global leader in database marketing. Voted in the top 15 SEM agencies in 2004 by JupiterMedia. Named AdWeeks' top 20 interactive agencies in February 2005 AND 2006. Named by AdWeek in the top 10 Independent "Digital Shops" in January 2007.

RESPONSIBILITIES: Serve as the agency expert for both paid search and natural search strategies; Grow client revenue by selling (up-sell / cross-sell) creative solutions and ideas; Identifies and pioneers new search relationships and partnerships to ensure Acxiom Digital remains at the forefront of SEM; Grow client revenue by selling (up-sell / cross-sell) solutions and ideas in natural search and paid search; Partner with Account and Media teams to ensure synergies with paid search and media campaigns; Lead regular SEM client presentations and strategic discussions; Author or contribute to whitepapers regarding research, analysis, best practices for SEM; Develop ongoing customer reports, which yield qualitative and quantitative trends for ongoing SEO efforts; Establish and maintain project management processes to manage multiple SEO projects at one time; Collaborate with Account and Media departments to feed SEM specific findings into broader online and offline media strategy; Stay up-to-date on and advise clients of the latest trends in SEM; Lead product development for in house SEM toolset and manage vendor partners; Manage team of in house experts in Bend, Oregon.

REQUIREMENTS: 8 to 10 years of advertising/marketing experience; 5 years of interactive media industry experience with a minimum of 4 years dedicated to SEM; Paid Search and SEO program management experience for Fortune 500 brands; Ability to develop strategies for key accounts and educate team of search analysts and strategists; Understanding of the mechanics of how search engines work; Experience managing relationships with Google, Yahoo, and MSN; Familiarity with paid placement (e.g. Overture, AdWords, Tier II engines); Understanding of site analytics tools (e.g. SiteCatalyst, Hitbox, Webtrends); Track record on having provided growth through search strategies on large and medium-sized media accounts; Experience performing technical site analysis, competitive/keyword research, and link analysis; Experience with and knowledge of business productivity tools, especially Powerpoint and Excel; Strong writing, presentation, analysis, and negotiating skills; At least a Bachelors degree, with a record of strong academic achievement a plus; Client-side experience a plus.


January 30, 2008

Marketing Manager
Championship Gaming Series (a News Corp company)
Location: Los Angeles, CA
Apply: E-mail Human Resources

WHO WE ARE: Headquartered in Los Angeles, California , the Championship Gaming SeriesTM LLC. (CGS) is a well capitalized, global media company, uniquely targeting the $37 billion video gaming category with an innovative and compelling sports and entertainment offering. Developed and financially backed by News Corp . (NYSE: NWS) companies, DIRECTV , BSKYB, and STAR, CGS is the first international professional video gaming league, featuring teams of the world's best gamers, across a multiplatform distribution footprint which reaches more than 350MM viewers in North America, Europe and Asia. An evolutionary complement to the video gaming developer, publisher and platform (e.g. Xbox ) community, key strategic partners already include Microsoft, Dell, Creative Labs and Pepsi Co.

RESPONSIBILITIES: Drives development and execution of marketing programs and communications for consumer and gamer audiences;Ensures consistency of brand image and messaging throughout various media, including advertising, collateral material, online, and promotional materials;Conceives, develops, and implements Online promotions which drive affinity, awareness and traffic for League and team websites; Performs all Event Marketing support functions;Tracks gaming consumer activities and lifestyle preferences, maintains calendar of regional gaming events and advises league on gamer activities and opportunities; Collaborates with counterparts in Event Operations, PR, Online and Legal in carrying out responsibilities and deliverables; Oversees day-to-day relationships with media partners, League agencies, vendors, and service providers; Manages marketing expenses to budget and oversees reporting control.

REQUIREMENTS: 3-5 years experience in consumer marketing, with backgrounds in online, video gaming, digital media, or entertainment preferred; Deep familiarity with all aspects of offline and online marketing mix, including branding, media planning and placement, advertising creation, promotions, viral marketing and event marketing;Balanced blend of creative and analytic judgement; Excellent written and oral communications skills; ability to provide clear and concise direction/feedback to external and internal stakeholders and the ability to influence others to adopt his/her recommendations; Ability to handle multiple projects simultaneously, under tight time constraints and within budget parameters; ability to prioritise projects; Strong partnership management, communication and interpersonal skills; Experience working with and/or managing agencies and related service providers; Proficiency with MS Word, Excel and PowerPoint; Bachelors degree.


January 14, 2008

Director, Customer Engagement and Program Delivery
Barclays Global Investors
Location: San Francisco, CA
Apply: E-mail Human Resources

WHO WE ARE: Barclays Global Investors (BGI) is America's largest money manager, providing structured investment strategies such as indexing, risk-controlled active products, and exchange traded funds to investors worldwide. For 35 years, BGI has been at the forefront of developing innovative investment ideas, applying science and
technology to the investment process. Headquartered in San Francisco and named one of the SF Business Times' ''Best Places to Work in the Bay Area 2007, '' the Barclays PLC subsidiary employs over 3,500 people globally and manages $2 trillion in assets.

THE OPPORTUNITY: The Director of CEPD is a key position in the iShares business. This person is a senior leader within a direct marketing function that plays a key role in establishing customer relationships and building those into increasing revenue generation. The Director is required to plan programs that both integrate with the sales organization in addition to those that are marketing relationship only. With customers
of every value level managed through the direct marketing channel, the Director is responsible for ensuring that the best use of DM strategies to drive higher engagement and revenue.

RESPONSIBILITIES: The Director of CEPD is a key position in the iShares business. This person is a senior leader within a direct marketing function that plays a key role in establishing customer relationships and building those into increasing revenue generation. The Director is required to plan programs that both integrate with the sales organization in addition to those that are marketing relationship only. With customers
of every value level managed through the direct marketing channel, the Director is responsible for ensuring that the best use of DM strategies to drive higher engagement and revenue. The Director will be part of a senior team of database marketing, analytics and content development specialists who serve as key resources in supporting the program conceptualization, development and execution. The job of the Director will be to assess the various inputs and run them through a filter that results in cost-effective
and business relevant marketing programs.

The Director must also develop a clear vision for a contact road map that optimizes direct marketing program and revenue delivery. The road map must account for the customer view (wants and needs) of their relationship with iShares and the desire of the business to drive a brand experience that reflects a clearly defined value proposition.
Moreover, the Director must account for the various opportunities and stakeholders that are competing for each contact opportunity and be able to develop a value-based case for recommended choices. The director will have a high level of engagement with the analytics and reporting team. This person will have a high level of engagement with defining reporting requirements and utilizing behavioral and other data for program planning and evaluation.

REQUIREMENTS: 10+ years direct marketing experience at increasingly senior levels
of responsibility; Seasoned in both traditional mail and digital marketing; BA required; MBA a strong plus; Experience integrating DM program analytics (online and offline)
with market research insights; Business experience with a large, growth organization; Experience supervising a team of direct marketing project/account managers; In-depth knowledge of integrated marketing and CRM disciplines; Experienced in working with third-party data and production vendors; Data analysis skills; fluent in excel, PPT and data query tools; Excellent written and communication skills; Financial services experience helpful (not required); Experience working with very senior executives; Experience working with structured testing in a "test, learn and refine" environment; Agency Management Experience.


January 14, 2008

Vice President/General Manager
Leapfrog Online
Location: Evanston, IL
Apply: E-mail Human Resources

WHO WE ARE: Leapfrog Online is a large independent interactive marketing firm that provides Fortune 500 marketers with customized, performance-based digital direct marketing solutions. We build long-term and large-scale marketing programs for select Clients, primarily in the financial services, communications and automotive industries, utilizing a closed-loop marketing process from campaign design and implementation to technology integration.

THE OPPORTUNITY: Leapfrog Online is seeking a VP/General Manager to maintain and grow our core businesses within the Communications Industry. This opportunity consists of managing a multi-million dollar digital marketing and sales business, with direct reports in Account Services, Consumer Strategy and Marketing Operations and multiple business partners. This position also has full P&L responsibilities.

RESPONSIBILITIES: Managing the ongoing business of the Communications Vertical including: P&L management, building and achieving annual plan and budget objectives with Account Services, Consumer Strategy and Marketing Operations teams and SVP, and working to prioritize resource utilization toward future and current success for 10+ business partners; Managing the development and growth of a team of 20+, including Director-level direct reports; Ensuring effective control of business results and making effective decisions to guarantee that achievement of sales goals falls within designated budgets and margins; Guiding Account Directors to continue to develop and maintain strong relationships with business partners; Working closely with the Marketing Operations Director to ensure successful builds, resource utilization and implementation of upcoming and new marketing programs and interactive technologies; Evaluating and recommending investment spending in marketing technologies, media and third party vendors

REQUIREMENTS: Proven track record managing a business unit and successfully achieving/exceeding financial objectives; 10 -15 years experience in direct response marketing 10+ years experience exhibiting strong leadership skills, with proven experience managing and developing a team of professionals; 3 – 5 years online experience preferred; A Bachelor’s degree, preferably in Marketing or Advertising; A deep understanding of direct response/digital marketing, Communication industry marketing and the online media marketplace; Proven ability to develop relationships at the VP/GM level and in managing and growing client relationships; Proven ability to think strategically and manage P&L responsibilities for a multi-faceted and complex business; Proven ability to manage conflict in a diplomatic manner; Expertise managing and prioritizing in a fast-paced, ever-changing environment; Proven ability to manage time well and prioritize multiple initiatives


January 7, 2008

Senior Marketing Position
GreenNote
Location: San Francisco
Apply: jobs@greennote.com

WHO WE ARE: GreenNote, an innovative startup in the microfinance/lending and social networking space.

THE OPPORTUNITY: We are looking for a top performer to help drive the content and marketing of our innovative service.

REQUIREMENTS: Min 7 years in the Product Marketing including experience consumer facing applications (consumer finance, e-commerce or social networking applications); Experience driving marketing and owning consumer facing web site content, site features, functionality. Must have samples of MRD & copy; Experience in search engine optimization, online advertising, content management, affiliates, email/e-marketing campaign, create/managing large keyword lists and web analytics; Personality and willingness to join in business development activities, including lead generation and inside sales; BS/MBA preferred. Enthusiasm and high ambition is another critical ingredient. The candidate should be able to think big and focus small.
Generous compensation, which included salary, stock options and benefits packages based upon experience.


August 6, 2007

Chief Marketing Officer - CMO Canada
Chase Card Services
Location: Toronto, Canada
Apply: Corporate Website

WHO WE ARE: JPMorgan Chase is a leading global financial services firm with assets of $1.1 trillion and operations in more than 50 countries. The firm is a leader in investment banking; financial services for consumers and businesses, financial transaction processing, asset and wealth management, and private equity. Under the JPMorgan, Chase and Bank One brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients.

THE OPPORTUNITY: This is your opportunity to join Chase Card Services Canada as the Chief Marketing Officer. In this key role, you will build the marketing and brand positioning, develop strategic relationships and create the initiatives and plans to drive sustainable profitable growth. Chase Card Services Canada with approximately 1200 employees across 3 locations including marketing, relationship management, operations, finance, IT and risk.

RESPONSIBILITIES: Member of the Senior Management Team that determines overall direction and oversees execution of company strategy; Management of the growth initiatives including development of business cases and pilot launches; Drive the brand positioning internally and externally including management of the advertising agency and media budget; Lead market research initiatives by deploying state of the art quantitative and qualitative techniques to drive consumer insights and communications; Develop product innovation and product development activities; Sourcing of new strategic partnerships for business development related to all external partners to grow co-brand, private label, alliances and affinities.

REQUIREMENTS: 10 years of brand marketing/branding experience, preferably growing co-brand, private label and affinity relationships; Minimum 15 years broad experience, preferably within the Canadian Card industry;Proven experience to attract and retain a high performance team; Ability to think analytically with an emphasis on creativity; Exceptional presentation skills with an aptitude to bring disparate ideas together in a meaningful way; Project orientation to manage complexity and deal with ambiguity; Experience establishing and managing a large expense budget;Demonstrated ability to collaboratively lead and influence cross-functional teams.


August 6, 2007

SVP/General Manager, North America
Match.com
Location: Dallas/Fort Worth, TX
Apply: Corporate Website

WHO WE ARE: Match.com is a proven global leader in connecting people online and is the best-in-class personals service which continues to evolve, expand and improve its features and overall service.

Match.com realized 2006 revenue of $311.M (up 25% Y/Y) and OIBA of $63M (up 32% Y/Y). In addition to the North American operation, which is currently responsible for contributing 70% of the annual revenue, Match.com also maintains US and global offices, and powers online dating on MSN across Europe, Asia and the United States. Other partners include AOL (US, Japan), Yahoo! (UK, Germany), Orange (Spain, UK) and T-Online (Germany).

THE OPPORTUNITY: Full P&L responsibility for Match.com's North American operation.

RESPONSIBILITIES: Execute a marketing plan that appropriately positions and grows the brand; Manage online and offline marketing investment to grow share profitably; Identify and execute a PR plan that generates interest in online dating among the consumer press; Manage existing strategic partnerships with AOL and MSN to grow the brand and support member acquisition targets; Lead continued development of the site including product strategy and delivery of new features; Lead and develop a multi-functional, world class team of 100+ people in North America.

REQUIREMENTS: Strong online and consumer marketing experience; Product creation - Demonstrated success with online product conception, implementation, and operation; Analytic strength - comfort with using data and computer modeling to assess viable alternatives for market growth; Relationship orientation - internal (driving engineering teams, marketing groups, etc.) and external partnerships (AOL and MSN); Has maintained full ownership of P&L - able to prioritize initiatives with strong ROI approach; Innovative - ability to "refresh" a maturing brand in order to capture an under-penetrated marketplace; Full range of GM responsibilities - leading others to drive complex business operations.


 

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