CRM Marketing Jobs
November 17, 2017
Loyalty Program Marketing Manager
Contact via: Corporate Website
THE COMPANY: Bartell Drugs has been family owned for four generations. With 65 stores in the Puget Sound region, each location features its own distinct neighborhood vibe and products. We may be a chain, but we're local, and always remember that our customers are also our neighbors.
THE OPPORTUNITY: We are looking for a Loyalty Program Marketing Manager who is a champion of customer engagement and customer service. The goal of this new position is to create and execute unique loyalty campaigns with quantitive expertise to form a deep understanding and connection with our guests and to drive program performance. Through this customer-centric approach, we will increase interactions that strengthen our brand, deepen our relationship with current and new customers, and ultimately drive increased loyalty to Bartell Drugs.
RESPONSIBILITIES: Build, execute, manage and analyze meaningful loyalty campaigns within our loyalty interface that take into account the customer journey, current purchasing trends, and our defined program KPIs; Monitor and optimize loyalty program performance, looking at the entire customer lifecycle to reduce customer churn, increase loyalty and continually improve the customer experience; Strategize creative new ways our customers can earn points and use rewards based around key events and seasons; Leverage data derived from our program to personalize future offers and rewards to key customer segments and create a bridge between creative messaging and analytics; Set up and send loyalty-related messages through our email service provider (ESP) and our loyalty platform. Collaborate with the rest of the marketing team to create a consistent look and feel of loyalty campaigns, and then send campaigns out across our marketing channels, including social media, direct mail, web and instore; Establish trust and build relationships with key internal and external stakeholders; ly with vendor partners to promote certain products, brands and businesses on our shelves; Analyze program results, manage reporting and tracking, as well as communicate results effectively to key stakeholders; Develop, optimize and evolve current cross-functional processes to ensure efficiency and effectiveness; Stay informed on customer loyalty and customer-centric marketing best practices and customer behavior relevant to the retail and drugstore industries.
REQUIREMENTS: You have a Bachelor's degree in Marketing, Business or related field; 3-5+ years of relevant experience in data-driven marketing with an emphasis on CRM, Loyalty or Personalized Marketing; You have intermediate-advanced skills in MS Office (Word, Excel, Outlook, Powerpoint); Hands on experience working with ESP / Multi-channel CRM platform is ideal; You have a successful track record of running multichannel marketing campaigns in the digital space; You are a curious individual strongly driven to succeed, innovate and problem solve in a fast-paced environment; You are a team player with proven cross-functional collaboration skills with the ability to work independently; Strong project management and organization skills, with keen attention to detail are your fortay; our analytical skills are sharp with the ability to apply learnings to business decision making; You are an excellent communicator both verbal and written; You have an appreciation for the concept of continuous improvement and an excitement with testing, learning and applying insights to evolve and enhance our loyalty program.