CRM Marketing Jobs

Marketing Jobs

July 12, 2010

 

Vice President, Customer Marketing
Shutterfly
Location: San Francisco Bay Area
Apply: corporate website

 

THE OPPORTUNITY: The VP of Customer Marketing is responsible for leading Shutterfly’s customer acquisition and retention activities, leveraging our leadership in the emerging personal publishing and social expression markets to drive rapid growth. The mission of this key leadership role is to develop and execute strategies for growing the size and lifetime value of our customer base and achieving broad adoption of Shutterfly products and services. The VP of Customer Marketing is a key member of the senior leadership team and reports directly to the Chief Marketing Officer.

 

RESPONSIBILITIES: Develop and communicate overall Customer Marketing strategy. Provide leadership across key areas including: Customer acquisition strategies for cost effectively acquiring customers across multiple channels;CRM strategies for segmenting and targeting customers to increase retention, loyalty, and lifetime value; Product roadmap for e-commerce, marketing tools, and infrastructure to enhance our targeting, personalization, and conversion capabilities; Lead a team of 20 marketing professionals responsible for multiple channels including Internet marketing (natural and paid search, display advertising, and affiliates), email marketing, direct mail, and onsite e-commerce; Deliver quarterly revenue and customer goals to support overall company growth targets; Manage a significant marketing budget including the majority of the marketing working dollars and the promotional budget;Recruit and develop strong talent to build a world-class customer marketing team.

 

REQUIREMENTS: 15+ years of marketing and business experience, with 10+ years within consumer internet businesses; Excellent business judgment and strategic thinking; Strong track record of building and leading effective teams; Experience managing Internet Marketing activities and knowledge of industry best practices, key agencies and service providers; Strong analytical thinking skills, ability to manage significant budgets and drive a disciplined approach to measuring ROI of marketing investments; Experience driving strategic direction of e-commerce roadmap and expertise in e-commerce principles and industry best practices; Comfortable interacting with executive management across a broad range of marketing and business topics; Enjoys working in a fast paced environment and thrives in a company experiencing significant growth.

 

THE COMPANY: Shutterfly is a premium online photo service that makes it simple, fun and convenient to be creative with photos. We are truly a customer-focused organization. Everyday we help customers share life's joy - helping them to organize, edit and archive their images; make meaningful connections with family and friends through the powerful medium of photos; order professional prints; and create an assortment of personalized items, such as Photo Books, Calendars and Greeting Cards. Our talented team of more than 300 employees are industry experts in imaging, Web technologies, marketing and business development. We offer a dynamic work environment, where you will be challenged to come up with innovative ideas that can be supported by metrics. Shutterfly uses the latest Web technologies (including Web 2.0, AJAX) to manage one of the largest collections of digital images in the world.

 


May 26, 2010

 

Senior Director, Global Digital Marketing
Motorola, Inc.
Location: San Francisco, CA
Apply: corporate website

 

THE OPPORTUNITY: Reporting to the Vice President of Global Brand Marketing, the Sr Director, Global Digital Marketing will build and lead the digital marketing organization for Motorola Mobile Devices. The successful candidate will work with the all key business leaders to integrate and drive the company’s near and long-term technical and product initiatives into a cohesive and category leading global digital marketing strategy that can support the evolution of the business.

 

RESPONSIBILITIES: Develop and champion a guiding digital vision for at all levels of the organization; Ensure all marketing initiatives have a strategic, integrated and cutting-edge digital component; Partner with internal departments and external agencies in finding or developing digital tactics to grow the Motorola business online and offline; Direct the day-to-day operations of the North America web operations; Direct the day-to-day online operations relating to ecommerce with oversight responsibility for key performance drivers and resulting operating metrics; Bring a strong, validated view about (online) merchandising that includes product selection and presentation, cross-selling, full price and discount pricing with equally strong financial accountability for decisions.

REQUIREMENTS: Must have 15 years in a senior position of marketing and business management experience with concentration in digital & ecommerce including several years experience in online marketing; Significant B2C experience in online marketing, campaign development and management, customer acquisition and retention; Proven track record in managing external relationships with partners and vendors. Should have high energy and possess courage, creativity and perseverance; Must be passionate about understanding customer purchasing behavior and be able to translate those findings into meaningful, actionable and measurable insight; Proven success in driving digital strategic thinking, marketing and business growth across an international organization with multiple business units; Demonstrated ability to increase conversion rates and acquire new clients by utilizing tools such as search engine optimization, search engine marketing, email marketing, word-of-mouth marketing (direct or via agency), blogging or other new marketing vehicles; Strong understanding of analytics.


May 26, 2010

 

Director, Mobile Strategy
Walmart Global eCommerce
Location: Brisbane, CA
Apply: corporate website

 

THE OPPORTUNITY: Walmart Global eCommerce To leverage our scale and drive efficiencies as we pursue new e-commerce opportunities around the globe, we are creating a new business unit that will be responsible for driving online growth around the world – both in developed markets where we currently have stores and an online presence and in markets where we don’t.

 

RESPONSIBILITIES: The Director of Strategy works closely with the Sr. VP of Strategy and EVP/COO to drive mobile strategic development for Global eCommerce. His/Her key responsibilities include identifying, researching, and developing significant growth opportunities in the mobile arena for Global eCommerce (new lines of business, M&A opportunities, strategic investments, joint ventures), developing robust investment-grade business cases, advocating, presenting and gaining senior level support for new business proposals (with senior level executives both inside and outside the company), and creating and delivering regular communication of the company’s strategic plan to SVP/EVP/President level executives at Wal-Mart.

 

REQUIREMENTS: Deep understanding of the mobile space, including devices, technologies, and applications – passion for staying abreast of mobile trends and for building mobile products; Strong strategic thinker and ability to formulate business strategy; Expert functional/technical skills including problem solving, financial modeling, and project and process management; Demonstrated ability to conceive, create, and deliver persuasive business cases to senior management; Ability to manage and coordinate complex projects – define scope, establish operational objectives and work plans within outlined framework - coordinate and ensure success of projects including revenue, margin, cost and budget targets; Effectively manage across countries corporate junctions, to drive mobile roadmap, and global ecommerce; Move effortlessly from strategy to development of operational details; Financial skills (modeling analytics); Interpersonal Competencies.


May 26, 2010

 

Director of Loyalty
Cost Plus World Markets
Location: Oakland, CA
Apply: corporate website

 

THE OPPORTUNITY: The Director of Loyalty is responsible for leading the ongoing development and execution of a brand loyalty program in a multi-channel environment. The Director assumes a leadership role in all marketing campaigns and projects for all World Market CRM programs including World Market Explorer and World Market Credit Card.

 

RESPONSIBILITIES: Work with a cross-functional team of stakeholders to develop marketing strategies and plans to achieve ongoing acquisition, retention and sales contribution goals for all CRM programs - Coordinate CRM efforts across all channels and functional areas to integrate CRM into all marketing programs; manage program to meet or exceed goals - Partner with Merchandising, Operations, Creative Services, Finance, as well as external partner and cross-channel representatives to drive CRM initiatives - Manage external and internal marketing partner relationships including outside vendors and agencies - Track, measure and analyze performance of CRM programs and communicate results and insights to internal partners and Executive Leadership - Employ marketing best practices, segmentation strategies and analytics to guide marketing communications - Conduct post-event and post-campaign debriefings using qualitative feedback and quantitative response analysis to identify key takeaways. Share best practices and lessons to improve future campaign results - Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations - Assist in managing the creative development process for CRM programs - Manage training program for retail stores - Analyze competitive marketplace and follow trends in CRM - Develop and manage one direct report

 

REQUIREMENTS: Eight to ten years of marketing experience in a retail environment, preferably in Customer Relationship Management, including a strong understanding of direct marketing principles and online consumer behavior - Minimum of three years experience in online marketing - Superior project management skills with attention to detail and accurary - Strong organizational, time management and prioritization skills with ability to work on multiple projects simultaneously - High-energy inspiriational leader that can build rapport and trust quickly in order to form strong business partnerships within the organization as well as outside the company - Ability to balance between leading at a strategic and tactical level as needed - Experience with a robust online marketing campaign centered around email and web engagement and driving customer traffic.


March 21, 2010

 

CRM Marketing Operations Manager
CRM Marketing Operations Consultants
Customer Relationship Management Professionals
CRM Sales Technology Enablement (SaaS)
CRM Sales Strategy

Accenture
Location: San Francisco, Seattle, Nationwide
Apply: corporate website

 

THE OPPORTUNITY:

Accenture (global management consulting) has some aggressive hiring plans nationwide in the coming months, with an emphasis for some roles in San Francisco & Seattle. Analyst through Sr. Manager-level roles.

The Management Consulting (80-100% travel) / CRM area is seeking professionals with experience in:

- Marketing Transformation: customer data management; segmentation; customer experience strategy, OR

- Sales Transformation: sales incentive compensation, NetApp, VMWare, OR

- Service Transformation: service strategy, customer engagement, telephony, service operations, service workforce

Current opportunities include:
CRM Marketing Operations Manager
CRM Marketing Operations Consultants
Customer Relationship Management Professionals
CRM Sales Technology Enablement (SaaS)
CRM Sales Strategy


Febuary 23, 2010

 

Director of Loyalty
Cost Plus World Markets
Location: Oakland, CA
Apply: corporate website

 

THE OPPORTUNITY: The Director of Loyalty is responsible for leading the ongoing development and execution of a brand loyalty program in a multi-channel environment. The Director assumes a leadership role in all marketing campaigns and projects for all World Market CRM programs including World Market Explorer and World Market Credit Card.

 

RESPONSIBILITIES: Work with a cross-functional team of stakeholders to develop marketing strategies and plans to achieve ongoing acquisition, retention and sales contribution goals for all CRM programs - Coordinate CRM efforts across all channels and functional areas to integrate CRM into all marketing programs; manage program to meet or exceed goals - Partner with Merchandising, Operations, Creative Services, Finance, as well as external partner and cross-channel representatives to drive CRM initiatives - Manage external and internal marketing partner relationships including outside vendors and agencies - Track, measure and analyze performance of CRM programs and communicate results and insights to internal partners and Executive Leadership - Employ marketing best practices, segmentation strategies and analytics to guide marketing communications - Conduct post-event and post-campaign debriefings using qualitative feedback and quantitative response analysis to identify key takeaways. Share best practices and lessons to improve future campaign results - Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations - Assist in managing the creative development process for CRM programs - Manage training program for retail stores - Analyze competitive marketplace and follow trends in CRM - Develop and manage one direct report

 

REQUIREMENTS: Eight to ten years of marketing experience in a retail environment, preferably in Customer Relationship Management, including a strong understanding of direct marketing principles and online consumer behavior - Minimum of three years experience in online marketing - Superior project management skills with attention to detail and accurary - Strong organizational, time management and prioritization skills with ability to work on multiple projects simultaneously - High-energy inspiriational leader that can build rapport and trust quickly in order to form strong business partnerships within the organization as well as outside the company - Ability to balance between leading at a strategic and tactical level as needed - Experience with a robust online marketing campaign centered around email and web engagement and driving customer traffic.


 

Febuary 10, 2010

 

Social & Digital Media SAE, AS, Director, & VP
Levick Strategic Communications
Location: Washington, D.C.
Apply: E-mail or corporate website

 

THE OPPORTUNITY: Levick Strategic Communications, the nation’s top crisis communications and reputation management firm, is actively recruiting highly motivated candidates both mid and senior level candidates to support its rapidly growing social and digital media practice in Washington, D.C. Extremely competitive salary, bonus incentives and benefits package are available.

 

RESPONSIBILITIES: Qualified applicants must have a passion for winning, and a dedication to superb client service. Candidates will have demonstrated work experience in online reputation management, blogosphere monitoring and outreach, social media content marketing and social network engagement. Applicants should be social and digital media enthusiasts, always looking for innovative ways to utilize the latest trends and platforms. Team members will report directly to the Social & Digital Media Practice Chair and assist in promoting clients as well as the Firm, via innovative social networking outreach, blogosphere engagement, and digital marketing initiatives.

 

REQUIREMENTS: Successful candidates will add an important creative component to our communications team, have exceptional writing skills, and will be actively involved in creating, leading and optimizing digital campaigns for the countries, companies, brands and high profile individuals we represent. Senior Account Executives and Account Supervisors must have a minimum of four years of work experience with two years of relevant work experience in the digital field. Directors and Vice Presidents must have a minimum of six years of work experience with three years of relevant work experience in the digital field.


 

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