CRM Marketing Jobs
January 6, 2016
Loyalty Marketing Director
San Mateo, CA
Contact via: Corporate Website
THE COMPANY: ipsy is the world’s largest and most passionate beauty community. The community is centered around a beauty sampling service called the Glam Bag and premier content produced by ipsy and its partner creators. Since being founded in 2011 by top YouTube creator Michelle Phan, the company has grown dramatically. On the sampling front, ipsy ships to over 1.5 million subscribers every month; on the owned content side, ipsy reaches over 20 million people every month through stylist videos and social posts.
THE OPPORTUNITY: We are looking to hire someone passionate about marketing and the customer experience to lead our loyalty program and drive long-term retention. Position reports into the Head of Marketing; works closely with business partners in Product, Merchandising, Marketing, Creative, and Operations; and manages a Loyalty Marketing Coordinator.
RESPONSIBILITIES: Lead overall vision, strategy, and execution of the ipsy loyalty program; Develop and refine the program architecture and the rewards and earnings structure to increase satisfaction, participation rate and frequency, and long-term retention; Target marketing and promotions to different customer segments to drive high-value behaviors (e.g. transactional, social, referral, etc.); Oversee the rigorous testing, optimization, and analysis of incentives, messaging, and tactics to deliver on key performance metrics; Work cross-functionally to develop the back-end infrastructure and/or service provider integration to properly implement the program; Develop and reconcile a monthly budget; Oversee management of a performance-tracking dashboard; Stay current on customer feedback, data, and behaviors and crystallize into customer insights, promotional opportunities, and program enhancements; Contribute new innovative, breakthrough ideas that delight the ipsy community.
REQUIREMENTS: Bachelor’s degree required; 5-7 years experience with developing and managing a loyalty program; Strong strategic thinking and analytical skills; Great passion for the ipsy brand identity and customer; Excellent communication skills, written and verbal; Ability to deliver under tight timelines and comfort working in and bringing structure to ambiguous environments and situations; Strong team player and contributor, craves opportunities to “build something amazing;" Knowledge of and passion for beauty/fashion preferred.