February 10, 2012
Director of Loyalty Marketing Virgin America Location: San Francisco, CA Apply via: Company website
THE COMPANY: Virgin America is a brand new airline dedicated to making flying good again. Virgin America incorporates the Virgin Brand’s world-renowned customer focus and distinctive style, to create a high-value, low-fare airline that’s reinventing domestic flying through award-winning service and innovative amenities. Are you Virgin enough? If you have the thirst and creativity to make this the most wowed airline in the sky, then we promise to make this a Company where inspired people like you will always love to work.
Are you Virgin enough? Virgin America loves team members with the thirst and creativity to make this the most wowed airline in the sky. In return, we promise to make this a company where inspired people like you will always thrive.
THE OPPORTUNITY: This person will lead the strategic and tactical development, systems and business process integration, and program management of Virgin America’s loyalty program, Elevate. The loyalty/direct marketing team is charged with building an ongoing relationship with Virgin America’s guests and activating revenue-generating behavior. This includes program operations, development, and integration across multiple areas within the airline, including but not limited to marketing, corporate communications, IT, airports, call centers, guest care, finance, pricing and revenue management, and inflight.
RESPONSIBILITIES: Driving overall Virgin America ticket revenue through loyalty initiatives; P&L management of loyalty program; Strategic enhancements of Elevate program, including launching of new benefits in 2012; Co-Brand credit card product revenue, development, partner management, and portfolio growth; Leading strategic Elevate partnerships through negotiation, partner development, and marketing initiatives. Portfolio of partners includes: airlines, hotels, car, shopping, social media, financial services, points.com, vacations, and other industries; Promotional planning in conjunction with marketing and sales teams; Email marketing, including lifecycle, marketing/promotional, and transactional programs; Oversight of call center specialty desk; CRM best practices for Virgin America, including segmentation and analytics; Management of various program vendors and partners, including technology providers, agency partners and project vendors
November 4, 2011
Vice President/Director, Sales Entertainment Publications Location: Flexible, Troy, MI Apply to: Melissa Dane
THE COMPANY: Headquartered in Troy, Mich., Entertainment Publications is a leading provider of promotions and discounts. Best known for the popular Entertainment® book and savings site, Entertainment.com, the company helps people get more for their money by providing them with billions of dollars in discounts every year. The company's other products include an online savings membership; customized discount programs, and Sally Foster® gift wrap and gift products.
THE OPPORTUNITY: This is a New Business Development opportunity. We are seeking a Vice President or Director level, individual contributor, who would be responsible for the sales of tailored marketing solutions using Entertainment Promotions products and services within a defined geographic region. There is some flexibility regarding location. This will be a home based opportunity. Location: Various locations available. Entertainment is flexible dependent on where the best candidates live.
RESPONSIBILITIES: Essential functions would include: 1. Prospect, Solicit and acquire custom marketing & promotional programs from Large national corporations and membership groups with an emphasis on high volume, multi- year program sales with renewable revenue streams; 2. Retain and expand relationship with limited number of assigned accounts through financial proof of performance and resolution of issues; demonstrate initiative and creativity in developing tailored solutions that meet the needs of the client; 3. Actively participate in industry meetings and trade shows for the purpose of promoting our understanding of, and position within, the industry and new business development; 4. Demonstrate expertise in all EPI products and services; demonstrate firm understanding of financial elements and metrics for success of all programs; 5. Support the development and introduction of new products and programs. 6. Utilize consultative network of business contacts, sales skills and polished presentation and interpersonal skills to consistently prospect for and acquire business; 7. Analyze competitive products/services; assist with the development of competitive strategies; 8. Demonstrate leadership in building a positive team environment throughout the Corporate Marketing Solutions division and the corporation; 9. Consistently meet and exceed performance expectations; 10. Submit all required business-related reports accurately and on time.
REQUIREMENTS: Minimum of 10 years of consultative sales experience is strongly desired, preferably in business to business and/or Fortune 500 environment with an emphasis in promotional marketing, business development and consultative sales; Excellent verbal, written, interpersonal, sales, sales presentation, public speaking, quantitative/analytical and telemarketing skills are required; A bachelor's degree or equivalent experience with an emphasis on sales and marketing is preferred; This individual must possess consultative sales skills that demonstrate proven acumen in sourcing, contacting, conducting senior level presentations, negotiating, closing sales resulting in acquiring and retaining accounts; Results over the past 5 years must demonstrate the ability to continually exceed quotas and expectations through new business development in a self sufficient, autonomous environment; Heavy overnight travel is required, which may include weekends. October 10, 2011
SVP/Marketing Director, Credit Marketing Nordstrom Location: Seattle, WA Apply: via website
THE COMPANY: Nordstrom is a fashion specialty retailer founded on a simple idea: offer each customer the best possible service, quality, value and selection. We are looking for talented individual to develop and implement Credit Marketing and loyalty program strategy and tactics to optimize expected results. Participate as a senior leader in the Credit Division and Corporate Marketing teams. Primary objectives include increasing retail sales, growing number of active accounts, achieving credit volume goals, meeting expense goals and division and company profitability.
RESPONSIBILITIES: The ideal SVP of Marketing is motivated, results-oriented and committed to providing outstanding customer service every day. If you share our love for the customers we serve, the merchandise we sell and the work we do, this is a place for you to build a rewarding career. Specifically: Represent the Nordstrom brand and service experience in all Credit touch points; Contribute to development and maintenance of strategic direction for the Credit Division that achieves company expectations for sales and profitability including primary responsibility for loyalty program development and active participation in developing payment products; Manage people, processes, product and relationships in partnership with Corporate Marketing; Ensure fully integrated marketing plan; Develop strategies to acquire, grow and retain customer relationships with Nordstrom. Utilize strong analytic skills to identify, implement, and measure the most productive approaches; Hire, train, develop and mentor marketing professionals who support division and company goals through their team and project management; Contribute to the development and enhancement of payment card products and services that support customer participation in the loyalty program; Contribute to successful legal and regulatory compliance of Nfsb; Initiate and reinforce partnerships with other Nordstrom division's senior management to facilitate the use of credit programs to achieve company goals; Represent Credit in company-wide initiatives as part of the Corporate Marketing Team; Optimize Reward program and ensure competitive offering and compelling marketing materials while working within cost expectations.
REQUIREMENTS: Bachelor's degree in Marketing, Finance or Business or equivalent combination of education and experience is required; Minimum of ten years of job related payment card and customer relationship experience with emphasis on marketing and product management, or ten years of retail marketing experience culminating with a senior management position, or an equivalent combination of experiences is preferred. Strong project leadership skills, demonstrated successfully in major cross business initiatives are required; Working knowledge of Microsoft (MS) in a Windows environment with an intermediate to advanced level of proficiency in word processing (word), spreadsheet (Excel), presentation (PowerPoint) and email (Outlook) software applications is required; Ability to identify and evaluate opportunities to improve overall business economics and optimize marketing spend; Ability to design and implement complex marketing processes, campaigns and systems and quickly grasp the business, economic and risk issues of a situation. September 28, 2011
Senior Director Loyalty and Relationship Marketing Kimpton Hotels Location: San Francisco/Marin, CA Apply: via website
THE COMPANY: San Francisco-based Kimpton Hotels & Restaurants, a collection of boutique hotels and chef-driven restaurants in the US, is an acknowledged industry pioneer and was the first to bring the boutique hotel concept to America. Celebrating its 30th anniversary in 2011, Bill Kimpton founded the company in 1981 and today it is well-known for making travelers feel welcomed and comfortable while away from home through intuitive and unscripted customer care, stylish ambience and having a certain playfulness in its approach to programs and amenities. Adjacent to the hotels are locally-loved, top-rated, destination Kimpton restaurants. Kimpton leads the hospitality industry in ecological practices through its innovative EarthCare program that spans all hotels and restaurants. Market Metrix, a recognized authority and leader in feedback solutions, consistently ranks Kimpton above other hotel companies in luxury and upper upscale segments for customer satisfaction. Privately held Kimpton operates 53 hotels and 53 restaurants in 23 cities.
RESPONSIBILITIES: This new senior director-level position is integral to the ongoing growth of Kimpton's database and direct-to-customer marketing efforts, which are in turn, are key drivers of organic growth for the company. The ideal candidate will balance innovation with loyalty and CRM best practices. The Senior Director will utilize core strengths of The Kimpton brand(s), listen to guests as well as other internal stakeholders (including the field) ,and continually grow InTouch to meet the program's ever evolving needs and opportunities. Specifically, Plays a strategic role in the vendor selection process of our CRM platform; Develop and launch a national CRM program; Strategic leadership of InTouch and all Kimpton guest relationship marketing efforts, ensuring they cater to the needs of various customer segments; Key liaison with various marketing partners, Kimpton resources and InTouch Champions in the field. Ensure KIT Champions are inspired and well utilized to optimize program; Develop and share best practices regarding relationship marketing, incenting behavior with the ultimate goal of supporting driving additional room nights and covers; Includes consumer research and data analysis, loyalty program benchmarking, internal stakeholder education, and cross-business-unit collaboration and consensus building; Leverage tools to ensure each consumer touch point and guest experience is appropriately personalized and consistent across all properties; Grow the loyalty program in terms of membership and relevant benefits and transform it into an increasingly valuable corporate asset that credibly and measurably impacts the business; Develop and manage complex project plans and associated budgets; Oversee project activities on a day-to-day basis to ensure on-time completion of planned tasks; Communicate project status updates and deliverables at weekly meetings; Source, negotiate and manage outside vendors/contractors; Coordinate campaign/creative/production through a 3rd party partners to launch all program collateral, marketing, creative briefs, QA and analysis.
REQUIREMENTS: Develop consistent benefits, experiences and collateral to different value tiers based on information provided and key behaviors performed; Work with internal and external stakeholders to develop partner promotions, offers, and unique-to-Kimpton experiences; Develop and execute a plan to transition the various relationship marketing/ programs into an aligned and coordinated program; In the long term, manage the ongoing development and execution of financial, digital, and experience benefits appropriate for consumer segments based on value analysis; Manage ongoing communication of marketing messaging and promotional plans across service organizations with and through Director; Maintain and optimize cross-channel and loyalty tools and applications. Web and Mobile applications will be the primary focus; Work with IT to evaluate, determine and execute transition to new marketing automation tools; Training & Best Practices:Review and manage KPIs and benchmarks to track strategic goals; Make recommendations for future testing and rollout of campaigns; Monitor competition and cross-industry loyalty program best practices, and assess applicability to InTouch to ensure this loyalty program remains best-in-class; Work to create surveys, collect data and analyze.
|
