Febuary 23, 2010
Director of Loyalty
THE OPPORTUNITY: The Director of Loyalty is responsible for leading the ongoing development and execution of a brand loyalty program in a multi-channel environment. The Director assumes a leadership role in all marketing campaigns and projects for all World Market CRM programs including World Market Explorer and World Market Credit Card.
RESPONSIBILITIES: Work with a cross-functional team of stakeholders to develop marketing strategies and plans to achieve ongoing acquisition, retention and sales contribution goals for all CRM programs - Coordinate CRM efforts across all channels and functional areas to integrate CRM into all marketing programs; manage program to meet or exceed goals - Partner with Merchandising, Operations, Creative Services, Finance, as well as external partner and cross-channel representatives to drive CRM initiatives - Manage external and internal marketing partner relationships including outside vendors and agencies - Track, measure and analyze performance of CRM programs and communicate results and insights to internal partners and Executive Leadership - Employ marketing best practices, segmentation strategies and analytics to guide marketing communications - Conduct post-event and post-campaign debriefings using qualitative feedback and quantitative response analysis to identify key takeaways. Share best practices and lessons to improve future campaign results - Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations - Assist in managing the creative development process for CRM programs - Manage training program for retail stores - Analyze competitive marketplace and follow trends in CRM - Develop and manage one direct report
REQUIREMENTS: Eight to ten years of marketing experience in a retail environment, preferably in Customer Relationship Management, including a strong understanding of direct marketing principles and online consumer behavior - Minimum of three years experience in online marketing - Superior project management skills with attention to detail and accurary - Strong organizational, time management and prioritization skills with ability to work on multiple projects simultaneously - High-energy inspiriational leader that can build rapport and trust quickly in order to form strong business partnerships within the organization as well as outside the company - Ability to balance between leading at a strategic and tactical level as needed - Experience with a robust online marketing campaign centered around email and web engagement and driving customer traffic.
Febuary 10, 2010
Social & Digital Media SAE, AS, Director, & VP
THE OPPORTUNITY: Levick Strategic Communications, the nation’s top crisis communications and reputation management firm, is actively recruiting highly motivated candidates both mid and senior level candidates to support its rapidly growing social and digital media practice in Washington, D.C. Extremely competitive salary, bonus incentives and benefits package are available.
RESPONSIBILITIES: Qualified applicants must have a passion for winning, and a dedication to superb client service. Candidates will have demonstrated work experience in online reputation management, blogosphere monitoring and outreach, social media content marketing and social network engagement. Applicants should be social and digital media enthusiasts, always looking for innovative ways to utilize the latest trends and platforms. Team members will report directly to the Social & Digital Media Practice Chair and assist in promoting clients as well as the Firm, via innovative social networking outreach, blogosphere engagement, and digital marketing initiatives.
REQUIREMENTS: Successful candidates will add an important creative component to our communications team, have exceptional writing skills, and will be actively involved in creating, leading and optimizing digital campaigns for the countries, companies, brands and high profile individuals we represent. Senior Account Executives and Account Supervisors must have a minimum of four years of work experience with two years of relevant work experience in the digital field. Directors and Vice Presidents must have a minimum of six years of work experience with three years of relevant work experience in the digital field. November 2, 2009
Marketing Program Manager 3 Wells Fargo
THE OPPORTUNITY: Online Sales and Marketing group has an opportunity for an experienced Strategic Planning Manager to support the head of OSM, reporting to the SVP of Online Advertising, Customer Value Management and Strategy. Your highly visible role will require a comprehensive understanding of the business where you will be responsible for establishing business objectives, coordinating business planning, the development of short and long range strategic plans and identification and analysis of business opportunities. You will facilitate and develop a strong strategic vision aligned to a detailed plan and strategic initiatives. You will lead the ongoing strategic communication across a variety of planning and communications deliverables focused on a broad array of business partners across ISG and Well Fargo Business lines and channels - critical to the success of OSM.
RESPONSIBILITIES: Provide senior-level strategic consulting services in support of Group Head and OSM Senior Management Team; Partner with ISG strategy team in order to ensure OSM strategies support and extend the overall ISG strategy; Proactively identify opportunities and independently develop analytical and research paths to address them; Craft compelling written presentations and clearly present findings to senior and executive management; Lead the development of the OSM strategic plan with detailed functional plans and strategic initiatives for each functional area, refreshing these documents on an ongoing basis as necessary; Gather and assemble strategic content in support of OSM's Monthly Business Reviews, Forecasts and Outlooks; Develop ongoing communications based on OSM business contributions and accomplishments. Prepare presentations allowing OSM management to communicate their vision within and outside of ISG; Develop content for periodic Town Hall meetings and oversee logistics in tandem with key administrative assistants.
REQUIREMENTS: 10+ years of related strategic business planning for online and marketing within consumer financial services; Leadership, project management and organizing abilities: Lead strategic program management, including crating an integrated roadmap of OSM programs and initiatives for collaboration with Line of Business, Channel, and Enterprise Marketing partners. Excellent project management skills for managing details, timelines and quality are essentials components for success in the position; Exceptional Power Point skills: Power Point presentations will be your primary means of packaging materials. Experience in bringing narrative and data content to life through illustration is critical.
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